Night at the Movies is a random game feature where players can watch ads (called trailers in the game) in order to win rewards.
It is unlocked at level 10.
Getting a ticket
Tickets are given to randomly selected players for a limited period of time. Nothing appears to trigger their appearance and disappearance.
When a trailer is available, a movie ticket appears beneath the player's mailbox. When a player has been selected to receive some tickets these appear several times a day.
Players who have gotten tickets at some point then stopped getting them might get some again later in the game.
When players close an ad before it is over, they do not win the prize but the ticket reappears immediately.