Night at the Movies is a random game feature where players can watch ads (called trailers in the game) in order to win rewards.
Some players also get rewards through this feature without having to watch ads. It is unclear whether this is a bug.
The feature is unlocked at level 10.
Getting a ticket
Tickets are given to randomly selected players for a certain period of time. Nothing appears to trigger their appearance and disappearance : players who have gotten tickets at some point might suddenly stop getting them; players who have stopped getting tickets might get them again later.
When a trailer is available, a movie ticket appears beneath the player's mailbox. Players may get between two and five tickets a day.
When players close an ad before it is over, they do not win the prize but the ticket reappears immediately.